OPHIS

Project (Prompt):

Develop a creative ident that successfully represents and communicates the essence of a chosen topic issue’s culture, personality, a key message with the purpose of either establishing or increasing the issue awareness or increasing awareness.

Insight:

Research into a suitable topic indicated a growing concern amongst younger generations regarding vehicle carbon emissions and a zero-carbon future in a world of growing automobile prices, insight displayed that high profile events such as formula 1 increased adoption for participating brands, indicating an opportunity to promote zero carbon vehicles via high profile promotional events.

Solution:

Tackling the issue of Carbon emissions in recreational vehicles, Ophis was created as a speculative showcase on the future of promotional automobile entertainment in a zero-carbon future. Creating the Ophis brand to represent the pinnacle of hydrogen powered vehicles in a carbon free alternative for formula 1 dubbed Formula H.