OPULENCE

Hospitality and fine dining brand design

Project (Prompt):

Exploring the narrative of decadent society - what does this look like?

Insight:

Research into decadence and grandeur allowed me to look back and focus on what originally separated differing classes - what was revealed was food and meal quality was the connector, with history proving that the richer and more affluent often set themselves apart by either how much they can eat, or more recently, food quality.

Solution:

Choosing to delve further into this Opulence was an ident created to represent the peak before the beginning of a society in decline - an on the nose naming convention referring to the guests and the experience - a fine dining restaurant that offers the peak of fine dining experiences.


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Fear of God

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Grounded.